German TV ad for lingerie has quite a twist at the end.

[grapabeaux]

http://adweek.blogs.com/adfreak/2009/10/lingerie-that-goes-with-practically-any-outfit.html

The ad features an attractive lady putting on lingerie (PG-rated exposure, not the R-rated kind). The slogan at the end is "sexiness is for everyone", and judging by the last thing she puts on, the advertisers mean what they say.

While the advertisers get bravery points for putting something out there that risks the bad kind of blowback from certain people, I actually think the ad is insulting. This is the same kind of juvenile attitude toward people of faith that have been bombarded American media and entertainment outlets for many years.

Your thoughts?

[MrShotShot]

http://adweek.blogs.com/adfreak/2009/10/lingerie-that-goes-with-practically-any-outfit.html

The ad features an attractive lady putting on lingerie (PG-rated exposure, not the R-rated kind). The slogan at the end is "sexiness is for everyone", and judging by the last thing she puts on, the advertisers mean what they say.

While the advertisers get bravery points for putting something out there that risks the bad kind of blowback from certain people, I actually think the ad is insulting. This is the same kind of juvenile attitude toward people of faith that have been bombarded American media and entertainment outlets for many years.

Your thoughts?

Muslims can't wear underwear?

[Stantz]

Sorry but i think it's sorta clever. I wish companies around here would have the testicular fortitude to show a similar commercial.
If anything it humanizes muslim women in the eyes of the observer.
If Muslims want to be a part of the western world they have to take the good with the bad and accept the fact that sometimes they will be exposed to what they view as blasphemy which includes commercials like that, pictures of religious icons, etc.
This is part of being members of the civilized world, sometimes your ideals, weather religious or not get challanged and smacked around a bit.

EDIT: By the way if i could get confirmation that every single woman under Burka was that hot, you would now be talking to Ibin-Al-Stantz typing live from Medina

[MrShotShot]

To be honest, I thought it was going to be a nun or a priest.

[ModerateVoice]

European commercials are just so much more original than American commercials.

[grapabeaux]

Sorry but i think it's sorta clever. I wish companies around here would have the testicular fortitude to show a similar commercial.
If anything it humanizes muslim women in the eyes of the observer.
If Muslims want to be a part of the western world they have to take the good with the bad and accept the fact that sometimes they will be exposed to what they view as blasphemy which includes commercials like that, pictures of religious icons, etc.
This is part of being members of the civilized world, sometimes your ideals, weather religious or not get challanged and smacked around a bit.

EDIT: By the way if i could get confirmation that every single woman under Burka was that hot, you would now be talking to Ibin-Al-Stantz typing live from Medina

But what's civilized about turning a woman - in particular, a woman ostensibly of a religious persuasion - into a sex object? I don't have a problem with the idea of a lingerie commercial in general, but if this were a nun's habit instead of a burqa, it would fit in exactly with the type of attitude toward Christians - "they'd be more tolerant if they got laid a little more often" - that permeates our culture even today.

[Harmonious]

http://adweek.blogs.com/adfreak/2009/10/lingerie-that-goes-with-practically-any-outfit.html

The ad features an attractive lady putting on lingerie (PG-rated exposure, not the R-rated kind). The slogan at the end is "sexiness is for everyone", and judging by the last thing she puts on, the advertisers mean what they say.

While the advertisers get bravery points for putting something out there that risks the bad kind of blowback from certain people, I actually think the ad is insulting. This is the same kind of juvenile attitude toward people of faith that have been bombarded American media and entertainment outlets for many years.

Your thoughts?
I thought it was a little odd, but insanely creative.

The idea is that what the lady, who is supposed to be very modest, is attractive, and feels attractive. It is a very "I feel pretty" moment, regardless of what else she wore.

I'm not sure that it IS offensive. I mean, it could have been a lady of another religion where modest dress of women is paramount. But underneath, at the heart of the matter, women like feeling pretty and desirable, regardless of what will or won't be seen.

It was interesting.

[Vaard]

But what's civilized about turning a woman - in particular, a woman ostensibly of a religious persuasion - into a sex object? I don't have a problem with the idea of a lingerie commercial in general, but if this were a nun's habit instead of a burqa, it would fit in exactly with the type of attitude toward Christians - "they'd be more tolerant if they got laid a little more often" - that permeates our culture even today.

well, habits are not worn by the majority of the population unlike burkas in the middle east.......


and lingerie shops are quite common in restrictive countries like saudi arabia.......


however, it wasnt till this year that women were allowed ot work in them......

[LouC]

To be honest, I thought it was going to be a nun or a priest.

Nun was too predictable.

[MrShotShot]

Nun was too predictable.

You must know a lot better looking nuns than I do....

[grapabeaux]

well, habits are not worn by the majority of the population unlike burkas in the middle east.......


and lingerie shops are quite common in restrictive countries like saudi arabia.......


however, it wasnt till this year that women were allowed ot work in them......

If this were a Saudi commercial, that might be something different. But this commercial appeals to the leering Western male, who will have that image the next time they see a woman in a burque in public. To say that this ad is marketed to Muslim women, much less empowers Muslim women, is crazy.

Maybe the nun's habit wasn't the exact parallel to use. The more exact parallel would be the plaid skirts normally worn by Catholic school girls. Unless you actually grew up in an environment where they were regularly worn, the prevailing image of this skirt worn by a female becomes rather creepy due to its sexualization by the secular culture, in particular the pornography industry.

[Ninjacorpse]

I did not think it was bad, i was actually expecting something more shocking with how people try to push the envelope these days.

[LouC]

...I actually think the ad is insulting...

Why?

This is the same kind of juvenile attitude toward people of faith that have been bombarded American media and entertainment outlets for many years.

Juvenile attitude towards people of faith?

I am not getting that from the ad.

[SFC(R)L]

I think garter belts should be mandated by the government.

For women, of course.

[jeepers]

I don't think that it's insulting, but what it is not, is hot.

Because a burka is to HIDE a woman's attributes, absolutely and completely. It's a physical manifestation of her oppression. Of her submission, regardless of her feelings on the subject matter, forced by her religion, her husband, her family, her society, and oftentimes, her country.

I'm actually far more insulted by seeing a burka in public than I am by seeing some chick in an ad with sexy underwear, under one. More like 'YOU WISH' that is what was happening. Just like the Catholic girl, pleated skirt mentioned above. WISH that Catholic girls were wearing skimpy underthings.

It's the Madonna/whore thing. Madonna on the street, whore in the bedroom. A common fantasy amongst many men. So it's not a twist to me, it's trite.

If the women who actually had to wear burkas weren't so oppressed, this could be harmlessly sexy. But the fact that women are treated literally like chattel, subhuman humans, it's just really depressing. Those women have NO HOPE to stand in front of a mirror feeling free. They are the epitome of NOT being free.

[BillBrown]

I didn't think there was anything wrong with it.
I just don't see anything about it that would make a woman want to buy the comapany's underwear.

What are they offering?
"Wear our underwear and get covered up in a blanket with a peephole".

[59Flash]

They removed it from youtube, some sort of rules violation.

[Harmonious]

I don't think that it's insulting, but what it is not, is hot.

Because a burka is to HIDE a woman's attributes, absolutely and completely. It's a physical manifestation of her oppression. Of her submission, regardless of her feelings on the subject matter, forced by her religion, her husband, her family, her society, and oftentimes, her country.

I'm actually far more insulted by seeing a burka in public than I am by seeing some chick in an ad with sexy underwear, under one. More like 'YOU WISH' that is what was happening. Just like the Catholic girl, pleated skirt mentioned above. WISH that Catholic girls were wearing skimpy underthings.

It's the Madonna/whore thing. Madonna on the street, whore in the bedroom. A common fantasy amongst many men. So it's not a twist to me, it's trite.

If the women who actually had to wear burkas weren't so oppressed, this could be harmlessly sexy. But the fact that women are treated literally like chattel, subhuman humans, it's just really depressing. Those women have NO HOPE to stand in front of a mirror feeling free. They are the epitome of NOT being free.
You know, you are completely dismissing the concept that some women CHOOSE to be modest in their own act of piety.

While many Muslim societies are indeed oppressive, and everything that you've mentioned, there are also women who believe in what they are doing, as their way of serving God, and being the best human beings they can be.

[Lego-Man]

To be honest, I thought it was going to be a nun or a priest.

I was thinking a Nancy Pelosi look-alike when the makeup was done.

[Samm]

You must know a lot better looking nuns than I do....

You just rent the wrong movies. ;)

[jeepers]

You know, you are completely dismissing the concept that some women CHOOSE to be modest in their own act of piety.

While many Muslim societies are indeed oppressive, and everything that you've mentioned, there are also women who believe in what they are doing, as their way of serving God, and being the best human beings they can be.

Yes, I do dismiss it, since it was MEN who invented that form of piety. Who planted the notion that is was 'pious' in the first place?

Read the Koran, burkas ain't in there.

I will also totally disregard those that do it in modern western society. Those folks aren't afraid of the modesty police and the implementation of sharia.

[grapabeaux]

Yes, I do dismiss it, since it was MEN who invented that form of piety. Who planted the notion that is was 'pious' in the first place?

Read the Koran, burkas ain't in there.

I will also totally disregard those that do it in modern western society. Those folks aren't afraid of the modesty police and the implementation of sharia.

Why do you choose to impose your morals over women who choose something different than you?

[jeepers]

Why do you choose to impose your morals over women who choose something different than you?

Not impose morals, give true freedom and liberty to choose without fear of retribution. If it's not freely chosen based upon freedom of thought, information and belief, then it's not free, it's theatre.

Btw, as a woman, this hits home more than it would for you. You don't ever have to fear walking around as a 'man'.

[Gabby]

Well, the video is gone so there's nothing to see.

[nortman]

http://adweek.blogs.com/adfreak/2009/10/lingerie-that-goes-with-practically-any-outfit.html

The ad features an attractive lady putting on lingerie (PG-rated exposure, not the R-rated kind). The slogan at the end is "sexiness is for everyone", and judging by the last thing she puts on, the advertisers mean what they say.

While the advertisers get bravery points for putting something out there that risks the bad kind of blowback from certain people, I actually think the ad is insulting. This is the same kind of juvenile attitude toward people of faith that have been bombarded American media and entertainment outlets for many years.

Your thoughts?"This video has been removed due to term of use violation"

[nortman]

I was thinking a Nancy Pelosi look-alike when the makeup was done.

:sick:
Oh man, you have some serious issues.