2012.....The IHC

[ConservativeCody]

I saw a commercial on the tele that really had me..... confused....


it was something for the "Institute for Human Continuity", or The IHC, when me and my roomate first saw this, we looked at eachother with the............................................ "W-T-F??? 0.o" look...

So i got on the computer and began researching it.... now, im a bit confused. I saw that the website had a lottery on it, so i thought it was a real website, and then i saw that it was paid for by Sony.

Im so confused. Is this a sham? or does this have any basis of fact? i'm guessing that since its paid for by an entertainment company, that it is a sham, but i was so freaked out by the commercial i just had to say something about it. :mrgreen:

[sisyphus]

The IHC is an advertising gimmick that Sony created to promote a movie called '2012'.:liar:
No more than that...

[ConservativeCody]

k. i wondered. but the commercial was scary at first...... lol

[Quid]

It’s a style of advertising called “Covert” or “Viral” Marketing in which you lead the target audience to the product in question through a series of misleading or fictional diversions.