View Full Version : Israeli CellPhone Ad
King Cantona
July 31st, 2009, 9:54 am
Advertising often (usually) doesn't bear any resemblance to reality:
http://www.youtube.com/watch?v=29gRO3FvAsU
chip
July 31st, 2009, 10:22 am
Reality?
Thats a laugh.
Celtic Pax
July 31st, 2009, 10:27 am
Only surprise is that the soccer ball didn't come back from the palestinian side with a a live hand grenade in it or a barrage of mortar shells right behind it.
King Cantona
July 31st, 2009, 10:32 am
Only surprise is that the soccer ball didn't come back from the palestinian side with a a live hand grenade in it or a barrage of mortar shells right behind it.
Well we saw what REALLY happens when a ball goes from the Palestinian side to the Israeli side didn't we?......
LouC
July 31st, 2009, 11:12 am
This is a chance to put the Cellphone ad in a little better perspective and view the ad video in unaltered form and then the video of the alleged "reality" video of kicking a ball over a section of the wall, which wasn't really a section of wall.
Uncut Cellcom Commercial Video Click LINK (http://www.youtube.com/watch?v=210H8wavqbc&eurl=http%3A%2F%2Fwww.theoffside.com%2Fworld-football%2Fthe-controversial-israeli-cellcom-soccer-commercial-and-the-reality-via-youtube.html&feature=player_embedded)
The above commercial for Israeli telephone company Cellcom has caused a stir in the Middle East. It depicts Israeli Defence Force soldiers playing soccer with unseen Palestinians by passing a football back and forth over the controversial Israel/West Bank barrier.
In response, some Palestinians demonstrated just how unrealistic the Cellcom commercial is by posting a YouTube video of what happens when Palestinians really do kick a football over the barrier:
Response Video Uncut Click LINK (http://www.youtube.com/watch?v=Et8VGyCDt10&eurl=http%3A%2F%2Fwww.theoffside.com%2Fworld-football%2Fthe-controversial-israeli-cellcom-soccer-commercial-and-the-reality-via-youtube.html&feature=player_embedded)
The result wasn’t a friendly game of football tennis, but a rather unfriendly volley of teargas instead. Although, the fact that the Palestinians were already wearing facemasks suggests they knew what the Israeli response would be. So maybe it wasn’t a 100% earnest attempt to recreate the commercial.
The two sides of the argument over the Cellcom ad can be summed up like this:
Critics say the commercial makes light of the suffering caused by the barrier (which Palestinians refer to as “The Apartheid Wall”) and that it’s in bad taste to use the wall in a marketing campaign…
“It is weird and despicable to use the suffering and occupation as a means of advertisement,” said Saeb Erekat, a top aide to Palestinian President Mahmoud Abbas.
…while Cellcom says there is no political message in the commercial and that they only wished to convey a message of communication:
“The goal of the campaign was to get the message across that when people separated by religion, race and gender want to communicate they can, under any circumstances,” read a statement from the company. “The campaign has no cynical or hurtful intention and does not take any position.”
The good news is that though the events in the Cellcom commercial are a little unrealistic (it is a commercial after all, where everything you see is wishful thinking of one form or another) there are plentiful real-life examples of football based co-operation between Israelis and Palestinians.
There was the 2005 Match for Peace, where a united Israeli-Palestinian team took on Barcelona at the Camp Nou, and a similar event in Seville in 2006. There’s the similarly united U-16 team that competed at the 2006 Peace Cup in Israel. Or the Football for Peace coaching program to encourage social contact between Arabs and Israeli youths, which Joel Rockwood wrote an excellent first hand account of over at Soccerphile.
So whether Cellcom got it right or got it wrong, the fact remains that football has served and can continue to serve as a positive example of peaceful co-operation.
Click LINK (http://www.theoffside.com/world-football/the-controversial-israeli-cellcom-soccer-commercial-and-the-reality-via-youtube.html)
LouC
July 31st, 2009, 11:15 am
Well we saw what REALLY happens when a ball goes from the Palestinian side to the Israeli side didn't we?......
Sliced and diced in the video you linked and without any context, yes.
Celtic Pax
August 1st, 2009, 10:42 am
Well we saw what REALLY happens when a ball goes from the Palestinian side to the Israeli side didn't we?......Not really. All we saw was the palestinian propaganda version of the ad which was even more unbelievable than the original ad.
curtis123
August 1st, 2009, 10:47 am
Only surprise is that the soccer ball didn't come back from the palestinian side with a a live hand grenade in it or a barrage of mortar shells right behind it.
Then, they all hide in a daycare.
Mimiheart
August 1st, 2009, 10:54 am
...because cell phone ads are always perfect depictions of reality. I know that every time I make a phone call, there are thousands of people standing behind me in orange suits.
****
Let's say this WAS trying to make some sort of political statement, what would it be? It's not being made by the Israeli government, it's being made by a cell phone company. While most likely the makers of the commercial are former military (nearly everyone in Israel is), they're probably civilians now.
If it's ANY sort of political statement, it's wishful thinking. They wish it could be like that. In reality, anything could be hidden in that ball, and the soldiers have to respond as if it were a threat and the people throwing (or kicking) things at them are threatening them. It's sad but true.
LouC
August 1st, 2009, 12:04 pm
...I know that every time I make a phone call, there are thousands of people standing behind me in orange suits...
When I see people in orange suits standing behind me the first thing I do is look down to see if my feet are in shackles... :think:
Mimiheart
August 1st, 2009, 12:08 pm
When I see people in orange suits standing behind me the first thing I do is look down to see if my feet are in shackles... :think:I think they're supposed to be construction uniforms. Instead they just look... well, creepy.
King Cantona
August 1st, 2009, 4:39 pm
Not really. All we saw was the palestinian propaganda version of the ad which was even more unbelievable than the original ad.
More unbelievable than Israeli soldiers joining in an impromptu game of football?......
Surely you jest sir.........:))..........
Celtic Pax
August 1st, 2009, 5:31 pm
More unbelievable than Israeli soldiers joining in an impromptu game of football?......
Surely you jest sir.........:))..........Why should I bother? Given the palestinian track record I find their version even more hilarious:dance: than the Israelis.
chip
August 1st, 2009, 7:19 pm
Well we saw what REALLY happens when a ball goes from the Palestinian side to the Israeli side didn't we?......
No, you saw what they wanted you to see. And you bought it hook line and sinker.
King Cantona
August 1st, 2009, 8:38 pm
No, you saw what they wanted you to see. And you bought it hook line and sinker.
Of course I did, they may very well have got a Hollywood director to get guys in Israeli uniforms to stand the other side of some barbed wire they bought at Home Depot and fire teargas at the Palestinians....
I must have been really dumb not to realise that they weren't actually Israelis at all...
And that the original ad was OBVIOUSLY the way things REALLY would have turned out......:cool:......
CHUG
August 2nd, 2009, 7:05 am
Of course I did, they may very well have got a Hollywood director to get guys in Israeli uniforms to stand the other side of some barbed wire they bought at Home Depot and fire teargas at the Palestinians....
I must have been really dumb not to realise that they weren't actually Israelis at all...
And that the original ad was OBVIOUSLY the way things REALLY would have turned out......:cool:......
KC, do you usually take what you see in adverts as fact?
I hate to tell you, but Johnny Vegas doesn't really live with a knitted monkey and spend all day drinking PG Tips.:D
King Cantona
August 2nd, 2009, 10:14 am
KC, do you usually take what you see in adverts as fact?
I hate to tell you, but Johnny Vegas doesn't really live with a knitted monkey and spend all day drinking PG Tips.:D
No CHUG, actually I do in fact realise that;) but I was responding to someone who seemed to think that I fell for the whole YouTube video...
In fact I didn't but for anyone to (irrespective of the original ad) think that the response from the Israelis ABSOLUTELY DEFINITELY may not have been as the video shows has their head WAY too far up their arse...