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View Full Version : Microcars are always money-losers (2001 M-B)


WhiteHatBobby
May 30th, 2009, 7:52 am
I went back to the archives of The Washington Times eight years ago to an article about the precious Smart car, the car that the Obama Administration is demanding all automakers produce at the expense of family cars and trucks.

Remember the liberals' standards for what is a family being any two people?

http://www.washingtontimes.com/news/2001/oct/26/20011026-030439-9835r/

Remember, this was printed just months after 9/11.

Daimler-Benz AG has produced the cars since 1998, and "has been a money loser for (Benz) and will continue to do so for another three years. Many insiders long have wanted to dump the division, plagued early on with engineering snafus and major marketing missteps.
But Mercedes-Benz head Juergen Hubbert, who oversees the operation and has been one of its strongest supporters, took the occasion of the recent Frankfurt Motor Show unveiling of Smart's new Tridion4 concept to defend the decision to stand behind the beleaguered micro-car division."

"It is no longer unusual to see the tiny cars tooling around the streets of Frankfurt or even motoring along Germany's high-speed autobahn usually in the slow lane."

Benz couldn't make a profit off these cars, and had to pad them with sales of the iconic Mercedes-Benz line, and when they owned Chrysler, Dodge Rams (since those things were Chrysler's only big profit makers).