Mortis
May 20th, 2009, 11:51 pm
http://www.thestar.com/news/gta/article/636704
Even when you are promoting it
How much packaging does it take to promote energy conservation?
Lots, evidently, if you're Toronto's Better Buildings Partnership.
The partnership, which provides incentives for energy conservation in new and existing large buildings, issued a one-page press release yesterday. But it wasn't the release that was eye-catching.
It arrived in a large brown paper envelope, padded with plastic bubble wrap.
Inside the envelope was a cardboard box.
Inside the box, stuffed with tissue paper, was a green Lego toy, representing a building, with the Better Buildings Partnership logo on it.
Also in the box was a colour picture of the Lego toy; a piece of paper with the Better Buildings Partnership logo; and a one-page release about the Better Buildings Partnership.
Angela Gurley of Ketchum Public Relations, which handled the release, said the release was made as eco-friendly as possible.
"The paper itself – the actual one-page letter – was on recycled paper," she said. "And we did make sure it was pushed down to one page, so it wasn't utilizing multiple pieces of paper."
heh
Even when you are promoting it
How much packaging does it take to promote energy conservation?
Lots, evidently, if you're Toronto's Better Buildings Partnership.
The partnership, which provides incentives for energy conservation in new and existing large buildings, issued a one-page press release yesterday. But it wasn't the release that was eye-catching.
It arrived in a large brown paper envelope, padded with plastic bubble wrap.
Inside the envelope was a cardboard box.
Inside the box, stuffed with tissue paper, was a green Lego toy, representing a building, with the Better Buildings Partnership logo on it.
Also in the box was a colour picture of the Lego toy; a piece of paper with the Better Buildings Partnership logo; and a one-page release about the Better Buildings Partnership.
Angela Gurley of Ketchum Public Relations, which handled the release, said the release was made as eco-friendly as possible.
"The paper itself – the actual one-page letter – was on recycled paper," she said. "And we did make sure it was pushed down to one page, so it wasn't utilizing multiple pieces of paper."
heh